When Platform

The workforce transitions platform built for employers

When's AI-powered platform delivers personalized healthcare options, expert guidance, and proven cost savings.

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Seamless. Intelligent. Supportive.

Our unified platform combines powerful technology and human expertise to deliver the best outcomes for your employees and your business.

Health Insurance Marketplace

Our platform intelligently matches employees with personalized and affordable ACA, private plan, and Medicare options they may not find on their own.

Health Insurance Marketplace

Our platform intelligently matches employees with personalized and affordable ACA, private plan, and Medicare options they may not find on their own.

Health Insurance Marketplace

Our platform intelligently matches employees with personalized and affordable ACA, private plan, and Medicare options they may not find on their own.

Healthcare Reimbursement

Turn traditional severance into a targeted health severance benefit. Our platform ensures funds go directly toward coverage, maximizing value and impact.

Healthcare Reimbursement

Turn traditional severance into a targeted health severance benefit. Our platform ensures funds go directly toward coverage, maximizing value and impact.

Healthcare Reimbursement

Turn traditional severance into a targeted health severance benefit. Our platform ensures funds go directly toward coverage, maximizing value and impact.

Concierge Support Team

Every employee gets an expert on their side. Our licensed advisors provide one-on-one concierge support for all scenarios, from plan selection to Medicare navigation.

Concierge Support Team

Every employee gets an expert on their side. Our licensed advisors provide one-on-one concierge support for all scenarios, from plan selection to Medicare navigation.

Concierge Support Team

Every employee gets an expert on their side. Our licensed advisors provide one-on-one concierge support for all scenarios, from plan selection to Medicare navigation.

AI-Powered Health Insurance Marketplace

Empowering smarter decisions for life events

Reduce COBRA liability while ensuring departing employees find optimal coverage through intelligent plan matching and subsidy optimization.

Intelligent Matching AI analyzes personal health data to find optimal coverage solutions
Subsidy Optimization Uncovers government aid and discounts to maximize savings
Network Verification Ensures in-network doctors and prescriptions transfer seamlessly
COBRA Reduction Delivers affordable alternatives that reduce employer liability by up to 80%

Healthcare Reimbursement Solution

The When Benefit®: A smart COBRA alternative

Replace costly COBRA subsidies, lump sum cash, and continuation coverage with an employer-funded health insurance reimbursement solution.

Smart Severance Seamless healthcare coverage for involuntary exits, layoffs, and RIFs
Early Retirement Bridge Cost-effective benefits solution for retiring employees
COBRA Migration Convert existing COBRA participants to affordable alternatives
ICHRA Platform Flexible reimbursement benefits for current employees

White Glove Concierge Service

Better transitions lead to better outcomes

Provides personalized support through career transitions, simplifying complex healthcare decisions with empathy and care.

Dedicated Advocacy Personal health advisors guide departing employees through coverage options
Seamless Handoff Transform difficult exits into positive experiences that build brand loyalty
Complex Navigation Expert guidance through Medicare, COBRA, and marketplace enrollment
Alumni Relations Strengthen long-term relationships with thoughtful transition support

Platform Features

Full Cycle Service

Comprehensive guidance throughout the plan year ensuring continuous support and peace of mind.

Full Cycle Service

Comprehensive guidance throughout the plan year ensuring continuous support and peace of mind.

Full Cycle Service

Comprehensive guidance throughout the plan year ensuring continuous support and peace of mind.

White-Glove Concierge

Specialized advisors available to support your employees with personalized attention and care.

White-Glove Concierge

Specialized advisors available to support your employees with personalized attention and care.

White-Glove Concierge

Specialized advisors available to support your employees with personalized attention and care.

Co-Branded Platform

Customized landing page maintaining your brand identity and demonstrating ongoing commitment.

Co-Branded Platform

Customized landing page maintaining your brand identity and demonstrating ongoing commitment.

Co-Branded Platform

Customized landing page maintaining your brand identity and demonstrating ongoing commitment.

Strategic Communications

Personalized outreach expertly guiding employees through transitions with clarity and support.

Strategic Communications

Personalized outreach expertly guiding employees through transitions with clarity and support.

Strategic Communications

Personalized outreach expertly guiding employees through transitions with clarity and support.

Medicare Enrollment Support

Educational resources thoughtfully designed for employees exploring Medicare options and benefits.

Medicare Enrollment Support

Educational resources thoughtfully designed for employees exploring Medicare options and benefits.

Medicare Enrollment Support

Educational resources thoughtfully designed for employees exploring Medicare options and benefits.

Configurable Services

Tailored marketplace with comprehensive offerings aligned to your specific employee needs.

Configurable Services

Tailored marketplace with comprehensive offerings aligned to your specific employee needs.

Configurable Services

Tailored marketplace with comprehensive offerings aligned to your specific employee needs.

Custom Marketing

Adaptable materials reflecting your group's unique voice while addressing employee concerns.

Custom Marketing

Adaptable materials reflecting your group's unique voice while addressing employee concerns.

Custom Marketing

Adaptable materials reflecting your group's unique voice while addressing employee concerns.

HRIS Integration

Secure data synchronization protecting information integrity with seamless system connectivity.

HRIS Integration

Secure data synchronization protecting information integrity with seamless system connectivity.

HRIS Integration

Secure data synchronization protecting information integrity with seamless system connectivity.

Custom FAQ Resources

Targeted knowledge base addressing employee-specific questions and common concerns.

Custom FAQ Resources

Targeted knowledge base addressing employee-specific questions and common concerns.

Custom FAQ Resources

Targeted knowledge base addressing employee-specific questions and common concerns.

Seamless integrations

Rapid Deployment. Instant Impact.

When integrates with all major HRIS systems, including Workday and Paychex. With support for 180° and 360° data flows via CSV or API, implementation requires minimal IT lift and can be completed in just 2-4 weeks.

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See what our members are saying about their When experience

98% Satisfaction from over 600 verified reviews.

Schedule a Demo

See what our members are saying about their When experience

98% Satisfaction from over 600 verified reviews.

Schedule a Demo

See what our members are saying about their When experience

98% Satisfaction from over 600 verified reviews.

Schedule a Demo

I felt like I had an actual ally in navigating through the messiness of finding health insurance and signing up.

Sarah

I felt like I had an actual ally in navigating through the messiness of finding health insurance and signing up.

Sarah

I felt like I had an actual ally in navigating through the messiness of finding health insurance and signing up.

Sarah

The assistance in navigating healthcare plan evaluation, selection, and reimbursement has been both helpful and straightforward.

Dave

The assistance in navigating healthcare plan evaluation, selection, and reimbursement has been both helpful and straightforward.

Dave

The assistance in navigating healthcare plan evaluation, selection, and reimbursement has been both helpful and straightforward.

Dave

When gave me the trusted solution I needed to navigate the details—keeping my young family covered while I built my business.

Nicole

When gave me the trusted solution I needed to navigate the details—keeping my young family covered while I built my business.

Nicole

When gave me the trusted solution I needed to navigate the details—keeping my young family covered while I built my business.

Nicole

When provided all the helpful context I could need without providing too much.

Anne

When provided all the helpful context I could need without providing too much.

Anne

When provided all the helpful context I could need without providing too much.

Anne

Before Jane's reminder, I had nearly chosen to continue with COBRA at a price nearly twice the cost of the ACA policy she helped me choose.

Samantha

Before Jane's reminder, I had nearly chosen to continue with COBRA at a price nearly twice the cost of the ACA policy she helped me choose.

Samantha

Before Jane's reminder, I had nearly chosen to continue with COBRA at a price nearly twice the cost of the ACA policy she helped me choose.

Samantha

When did a great job at being persistent at following up to make sure I secure medical insurance.

Todd

When did a great job at being persistent at following up to make sure I secure medical insurance.

Todd

When did a great job at being persistent at following up to make sure I secure medical insurance.

Todd

"It not only reduces the administrative burden, costs, and reduces claims associated with COBRA for employers but also empowers employees with personalized and more affordable health coverage options.”

Barry G

Managing Partner

"It not only reduces the administrative burden, costs, and reduces claims associated with COBRA for employers but also empowers employees with personalized and more affordable health coverage options.”

Barry G

Managing Partner

"It not only reduces the administrative burden, costs, and reduces claims associated with COBRA for employers but also empowers employees with personalized and more affordable health coverage options.”

Barry G

Managing Partner