Brook West Joins When as Chief Revenue Officer

We’re excited to share that Brook West has joined When as our first Chief Revenue Officer, and the news is getting some great attention. Here’s a roundup of the coverage.

Brook takes on a role built for this moment: leading all of When’s revenue-generating functions, including sales, customer success, marketing, partnerships, and revenue operations. She’ll be building and deepening relationships across employer, consultant, and health plan channels, and turning product traction into durable, repeatable revenue growth.

In the news

Crain’s Chicago Business covered Brook’s appointment as a milestone for our hometown of Chicago, noting that she’ll lead all of When’s revenue-generating functions, spanning sales, customer success, marketing, partnerships, and revenue operations.

HR Tech Cube dug into what the hire signals for When’s growth trajectory, framing it as the moment When’s commercial strategy steps up to meet accelerating enterprise demand.

GeekWire included Brook in its Pacific Northwest Tech Moves roundup, noting that the Seattle-based executive joined the employee healthcare platform as its first chief revenue officer.

CityBiz ran the full announcement, including word from CEO Andy Hamilton on what made Brook the right fit for the role.

The news also picked up listings in the Seattle Business Journal and Chicago Business Journal, plus a wire release via EIN Presswire.

Why this role, why now

The appointment reflects When’s next phase of commercial scale, as employee healthcare costs keep rising and the workforce keeps changing. Brook joins at a moment when When is meeting accelerating demand from Fortune 50 and Fortune 500 employers.

“Brook is exactly the kind of leader we needed for this stage — someone who’s built high-performing teams before and genuinely cares about the people on them. I couldn’t be more excited to see what she does with this next chapter,” said Andy Hamilton, CEO and Co-Founder of When.

“When is solving a problem the market has ignored for too long, with a product that already works and a team that’s obsessed with getting it right for customers. I’m thrilled to help take that even further,” said Brook West, Chief Revenue Officer at When.

She joins Andy Hamilton (CEO), Dan Wertheimer (CSO), and Patrick Koeller (CTO) on When’s executive team.

Are you ready for When?

Curious what When’s platform looks like in practice? See how much you could save with our COBRA Savings Calculator, or schedule a demo to see it in action.