Tom Cox is Channel Sales Manager at When, where he focuses on building strategic partnerships with TPAs, Health Plans, and COBRA administrators to modernize workforce transitions through AI-powered solutions. With over 20 years of experience in benefits administration technology, Tom has built a career architecting and scaling channel sales programs that drive revenue and accelerate market penetration. His background includes leadership roles at WEX Health, Alegeus, and other healthcare technology companies. Tom specializes in translating complex technology into clear business value and is passionate about how AI is transforming HR functions, benefits technology, and the employee benefits experience.