We created the benefit to protect employee access to healthcare

We’ve lost jobs before and found ourselves forced to pay thousands of dollars per month to keep our families insured. That’s not right, so we did something about it.

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Family Health Project
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With backgrounds that include marketing, creative writing, finance, and computer science, guess the one universal experience that our entire team shares: losing our job and suddenly having to pay the steep costs of COBRA coverage.

This is a common American problem. But while we cannot prevent unexpected job loss, we can help people continue to afford health insurance.

And so we gathered a team of advisers—large and small employers, insurance carriers, and insurance brokers—and set our eyes on innovation. From there, When was born.

We don't want the focus to be on us. When is about protecting your family's health and financial wellness.

When is the best-case scenario for the worst-case scenario

When protects your employee's ability to pay for health insurance coverage after an involuntary job loss.

Employee-first wellness

Access to health insurance is a basic need. A safety net for employees beyond employment.

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Simplifying complex benefits

When is the perfect complement to your insurance offering. We help your employees navigate the complexities of today’s insurance landscape.

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Here for the hard times

Losing a job shouldn’t mean losing insurance. When provides much-needed peace of mind around health benefits.

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Want to Protect Your Employees?

Get in touch with someone on our team to learn how you can bring this new benefit to your company.