We created the benefit to protect employee access to healthcare

With backgrounds that include marketing, creative writing, finance, and computer science, guess the one universal experience that our entire team shares: losing our job and suddenly having to pay the steep costs of COBRA coverage.

This is a common American problem. But while we cannot prevent unexpected job loss, we can help people continue to afford health insurance.

And so we gathered a team of advisers—large and small employers, insurance carriers, and insurance brokers—and set our eyes on innovation. From there, When was born.

We don't want the focus to be on us. When is about protecting your family's health and financial wellness.